/* =========================================================================
   Kekala Colombia — estilos del sitio
   Los colores, tipografías y redondeos vienen del panel (variables en :root).
   ========================================================================= */

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:96px}
body{margin:0;background:var(--bg);color:var(--text);font-family:var(--font-body);font-weight:var(--body-weight,500);font-size:var(--base-size);line-height:1.65;-webkit-font-smoothing:antialiased}
img,video,svg{max-width:100%;display:block}
img{height:auto}
a{color:var(--primary);text-underline-offset:3px}
a:hover{color:var(--primary-dark)}
h1,h2,h3,h4{margin:0 0 .5em;color:inherit;text-wrap:balance}
h1,h2{font-family:var(--font-heading);font-weight:var(--heading-weight);text-transform:var(--heading-transform);line-height:1;letter-spacing:.01em}
h3,h4{font-family:var(--font-body);font-weight:700;letter-spacing:-.005em}
h1{font-size:clamp(2.4rem,1.6rem + 3.4vw,4.2rem)}
h2{font-size:clamp(2rem,1.4rem + 2.6vw,3.3rem)}
h3{font-size:1.12rem;line-height:1.3}
p{margin:0 0 1em}
ul,ol{margin:0;padding:0}
:focus-visible{outline:3px solid var(--accent);outline-offset:3px;border-radius:6px}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

.container{width:100%;max-width:1220px;margin:0 auto;padding:0 20px}
.container--narrow{max-width:860px}
.section{padding:clamp(56px,7vw,104px) 0}
.lead{font-size:1.12em;color:var(--muted);max-width:62ch}
.lead p:last-child{margin-bottom:0}
.muted{color:var(--muted)}
.note{margin:28px auto 0;max-width:70ch;text-align:center;font-size:.85rem;color:var(--muted)}
.skip{position:absolute;left:-999px;top:8px;z-index:200;background:#fff;padding:10px 16px;border-radius:8px}
.skip:focus{left:8px}
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;overflow:hidden}

.section-head{margin-bottom:clamp(28px,4vw,48px);max-width:720px}
.section-head h2{margin-bottom:.35em}
.section-head--center{margin-left:auto;margin-right:auto;text-align:center}
.section-head--center .lead{margin-left:auto;margin-right:auto}
.split-head{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:16px 32px;margin-bottom:clamp(28px,4vw,44px)}
.split-head .section-head{margin-bottom:0}

/* ---------- Botones ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:48px;padding:12px 26px;border:2px solid transparent;border-radius:var(--btn-radius);font-family:var(--font-body);font-weight:700;font-size:1rem;line-height:1.15;text-decoration:none;text-align:center;cursor:pointer;transition:background-color .18s,color .18s,border-color .18s,transform .18s}
/* Azul sobre naranja como en el manual; tamaño grande para asegurar contraste legible. */
.btn--accent{font-size:max(1.17rem,18.7px)}
.btn:active{transform:translateY(1px)}
.btn--lg{min-height:56px;padding:14px 32px;font-size:1.08rem}
.btn--sm{min-height:40px;padding:8px 18px;font-size:.92rem}
.btn--block{width:100%}
.btn--primary{background:var(--primary);color:#fff}
.btn--primary:hover{background:var(--primary-dark);color:#fff}
.btn--accent{background:var(--accent);color:var(--accent-text)}
.btn--accent:hover{background:var(--accent-dark);color:var(--accent-text)}
.btn--ghost{border-color:currentColor;color:#fff;background:transparent}
.btn--ghost:hover{background:#fff;color:var(--dark);border-color:#fff}
.btn--outline{border-color:var(--primary);color:var(--primary);background:transparent}
.btn--outline:hover{background:var(--primary);color:#fff}
.btn--wa{background:var(--wa);color:#fff}
.btn--wa:hover{filter:brightness(.94);color:#fff}
.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.actions--center{justify-content:center}

/* ---------- Barra de anuncios y cabecera ---------- */
.topbar{background:var(--dark);color:#fff;font-size:.88rem}
.topbar__in{display:flex;flex-wrap:wrap;justify-content:center;gap:4px 12px;padding-top:9px;padding-bottom:9px;text-align:center}
.topbar a{color:var(--accent);font-weight:700}
.header{position:sticky;top:0;z-index:50;background:var(--bg);border-bottom:1px solid rgba(14,42,85,.08);transition:box-shadow .2s}
.header.is-scrolled{box-shadow:0 6px 24px rgba(14,42,85,.08)}
.header__in{display:flex;align-items:center;gap:20px;min-height:76px}
.header__logo{display:flex;align-items:center;flex-shrink:0;margin-right:auto;color:var(--primary);text-decoration:none}
.header__logo img{height:var(--logo-h);width:auto}
.header__cta{display:none;white-space:nowrap}
.header__toggle{display:grid;place-items:center;width:46px;height:46px;border:0;border-radius:12px;background:var(--soft);color:var(--primary);cursor:pointer}
.header__toggle .i-close{display:none}
.nav-open .header__toggle .i-open{display:none}
.nav-open .header__toggle .i-close{display:block}
.nav{position:fixed;inset:var(--header-h,76px) 0 0 0;background:var(--bg);padding:12px 20px 32px;display:flex;flex-direction:column;gap:16px;overflow-y:auto;transform:translateX(100%);visibility:hidden;transition:transform .25s ease,visibility .25s}
.nav-open .nav{transform:none;visibility:visible}
.nav ul{list-style:none}
.nav li a{display:block;padding:14px 4px;border-bottom:1px solid rgba(14,42,85,.08);color:var(--text);font-family:var(--font-body);font-weight:700;font-size:1.15rem;text-decoration:none}
.nav li a[aria-current]{color:var(--primary)}
.nav__cta{margin-top:8px}
.nav-open{overflow:hidden}
@media (min-width:1240px){
  .header__toggle,.nav__cta{display:none}
  .header__cta{display:inline-flex}
  .nav{position:static;transform:none;visibility:visible;padding:0;flex-direction:row;overflow:visible;background:none}
  .nav ul{display:flex;gap:2px}
  .nav li a{border:0;padding:9px 10px;font-size:.9rem;border-radius:10px;white-space:nowrap}
  .nav li a:hover{background:var(--soft);color:var(--primary)}
  .nav li a[aria-current]{background:var(--soft)}
}

/* ---------- Banner principal ---------- */
.hero-slider{position:relative;overflow:hidden;background:var(--dark);min-height:min(88svh,820px)}
.slide{position:absolute;inset:0;display:flex;align-items:flex-end;opacity:0;visibility:hidden;transition:opacity .8s ease,visibility .8s}
.slide.is-active{opacity:1;visibility:visible;position:relative;min-height:min(88svh,820px)}
.slide__media{position:absolute;inset:0}
.slide__media img,.slide__media video{width:100%;height:100%;object-fit:cover}
.slide__media::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(8,22,46,calc(var(--overlay) + .35)) 0%,rgba(8,22,46,var(--overlay)) 45%,rgba(8,22,46,0) 80%)}
.slide__content{position:relative;z-index:2;color:var(--slide-text,#fff);padding-top:120px;padding-bottom:84px}
.slide__title{max-width:17ch;margin-bottom:.3em;color:inherit}
.slide__text{max-width:46ch;font-size:1.12rem;opacity:.95}
.slide--center{text-align:center}
.slide--center .slide__title,.slide--center .slide__text{margin-left:auto;margin-right:auto}
.slide--center .actions{justify-content:center}
.slider-dots{position:absolute;z-index:3;left:0;right:0;bottom:28px;display:flex;justify-content:center;gap:10px}
.slider-dots button{width:12px;height:12px;padding:0;border:2px solid #fff;border-radius:50%;background:transparent;cursor:pointer}
.slider-dots button[aria-selected=true]{background:#fff;width:32px;border-radius:99px}
@media (min-width:768px){
  .slide{align-items:center}
  .slide__content{padding-top:80px;padding-bottom:110px}
  .slide__media::after{background:linear-gradient(90deg,rgba(8,22,46,calc(var(--overlay) + .3)) 0%,rgba(8,22,46,var(--overlay)) 40%,rgba(8,22,46,0) 75%)}
  .slide--center .slide__media::after{background:rgba(8,22,46,var(--overlay))}
}
@media (max-width:767px){ .actions .btn{flex:1 1 100%} }

/* Cobertura que "chorrea" bajo las cifras: el guiño a la paleta. */
.stats{position:relative;background:var(--primary);color:#fff;padding:34px 0 30px}

.stats__grid{display:grid;grid-template-columns:repeat(2,1fr);gap:22px 16px}
.stat strong{display:block;font-family:var(--font-heading);font-weight:var(--heading-weight);font-size:clamp(2.4rem,1.6rem + 2.4vw,3.6rem);line-height:1;color:var(--accent)}
.stat span{display:block;margin-top:6px;font-size:.95rem;line-height:1.35;opacity:.92}
@media (min-width:900px){.stats__grid{grid-template-columns:repeat(4,1fr)}}


/* ---------- Por qué Kekala / beneficios ---------- */
.why__grid{display:grid;gap:40px}
.why__text .btn{margin-top:12px}
.why__list{list-style:none;display:grid;gap:14px}
.why__list li{display:flex;gap:16px;align-items:flex-start;padding:20px;border-radius:var(--radius);background:var(--soft)}
.why__list h3{margin-bottom:.25em}
.why__list p{margin:0;color:var(--muted);font-size:.95rem}
@media (min-width:960px){.why__grid{grid-template-columns:1fr 1.05fr;align-items:center;gap:72px}.why__list{grid-template-columns:1fr 1fr}}
.benefit__icon{flex-shrink:0;display:grid;place-items:center;width:56px;height:56px;border-radius:50%;background:var(--accent);color:var(--accent-text)}
.benefit__icon img{width:32px;height:32px;object-fit:contain}
.benefits__grid{display:grid;gap:28px 24px}
.benefit h3{margin:16px 0 .35em}
.benefit p{color:var(--muted);margin:0}
@media (min-width:640px){.benefits__grid{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1000px){.benefits__grid{grid-template-columns:repeat(3,1fr)}}

/* ---------- Modelos de negocio: tarjetas con forma de paleta ---------- */
.models{background:var(--cream)}
.models__grid{display:grid;gap:44px 28px;justify-content:center;grid-template-columns:minmax(0,400px)}
@media (min-width:760px){.models__grid{grid-template-columns:repeat(2,minmax(0,380px))}}
@media (min-width:1120px){.models__grid{grid-template-columns:repeat(3,minmax(0,380px))}}
.paleta{display:flex;flex-direction:column;align-items:center}
.paleta__body{position:relative;width:100%;flex:1;display:flex;flex-direction:column;background:#fff;border-radius:190px 190px var(--radius) var(--radius);overflow:hidden;box-shadow:0 18px 40px -22px rgba(14,42,85,.35)}
.paleta__media{aspect-ratio:1/1;background:var(--soft);overflow:hidden}
.paleta__media img{width:100%;height:100%;object-fit:cover}
.paleta__content{display:flex;flex-direction:column;flex:1;padding:24px 26px 28px}
.paleta__content h3{font-size:1.45rem}
.paleta__content > p{color:var(--muted);font-size:.97rem}
.paleta__content .btn{margin-top:auto}
.paleta__extra{display:flex;gap:8px;align-items:center;font-weight:600;color:var(--primary)!important}
.paleta__stick{width:42px;height:58px;margin-top:-2px;background:var(--pale-blue);border-radius:0 0 21px 21px}
.badge{position:absolute;top:18px;left:50%;transform:translateX(-50%);z-index:2;padding:6px 14px;border-radius:99px;background:var(--yellow);color:var(--primary-dark);font-weight:700;font-size:.8rem;white-space:nowrap}
.badge--soft{position:static;transform:none;display:inline-block;margin-bottom:10px;background:var(--soft);color:var(--primary)}
.specs{display:grid;grid-template-columns:1fr 1fr;gap:12px 16px;margin:6px 0 18px;padding:16px 0;border-top:1px dashed rgba(14,42,85,.18);border-bottom:1px dashed rgba(14,42,85,.18)}
.specs dt{font-size:.8rem;color:var(--muted)}
.specs dd{margin:2px 0 0;font-weight:800;font-size:1.02rem;line-height:1.25}

/* ---------- Pasos ---------- */
.steps--soft{background:var(--soft)}
.steps__list{list-style:none;display:grid;gap:0;counter-reset:s}
.step{position:relative;display:flex;gap:18px;padding-bottom:28px}
.step:not(:last-child)::before{content:"";position:absolute;left:23px;top:50px;bottom:4px;width:2px;background:repeating-linear-gradient(var(--primary) 0 6px,transparent 6px 12px);opacity:.4}
.step__n{flex-shrink:0;display:grid;place-items:center;width:48px;height:48px;border-radius:50%;background:var(--primary);color:#fff;font-family:var(--font-heading);font-weight:var(--heading-weight);font-size:1.6rem}
.step__time{display:inline-block;margin-bottom:6px;font-size:.82rem;font-weight:700;color:var(--primary)}
.step h3{margin-bottom:.3em}
.step p{margin:0;color:var(--muted)}
@media (min-width:1000px){
  .steps__list{grid-template-columns:repeat(var(--cols,5),1fr);gap:24px}
  .step{flex-direction:column;padding-bottom:0}
  .step:not(:last-child)::before{left:58px;right:-18px;top:23px;bottom:auto;width:auto;height:2px;background:repeating-linear-gradient(90deg,var(--primary) 0 6px,transparent 6px 12px)}
}

/* ---------- Productos ---------- */
.products__grid{display:grid;grid-template-columns:repeat(2,1fr);gap:28px 16px}
@media (min-width:900px){.products__grid{grid-template-columns:repeat(4,1fr);gap:36px 24px}}
.product__media{position:relative;aspect-ratio:1/1;border-radius:var(--radius);background:var(--soft);overflow:hidden;margin-bottom:14px}
.product__media img{width:100%;height:100%;object-fit:cover}
.product__media .badge{left:14px;top:14px;transform:none}
.product h3{margin-bottom:.25em}
.product p{color:var(--muted);font-size:.94rem;margin:0}
.product__price{margin-top:6px!important;font-weight:800;color:var(--text)!important}
.product[hidden]{display:none}

.build{background:var(--soft)}
.build__list{list-style:none;display:grid;gap:18px}
.build__step{position:relative;background:#fff;border-radius:var(--radius);padding:28px 24px}
.build__n{display:grid;place-items:center;width:52px;height:52px;border-radius:50%;background:var(--accent);color:var(--accent-text);font-family:var(--font-heading);font-weight:var(--heading-weight);font-size:1.8rem;margin-bottom:14px}
.build__step p{margin:0;color:var(--muted)}
@media (min-width:860px){.build__list{grid-template-columns:repeat(3,1fr);gap:24px}}

/* ---------- Testimonios y video ---------- */
.testimonials--cream{background:var(--cream)}
.testimonials__grid{display:grid;gap:28px}
@media (min-width:760px){.testimonials__grid{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1100px){.testimonials__grid{grid-template-columns:repeat(3,1fr)}}
.testimonial{margin:0;display:flex;flex-direction:column;gap:14px}
.testimonial blockquote{margin:0;font-size:1.05rem}
.testimonial figcaption strong{display:block}
.testimonial figcaption span{color:var(--muted);font-size:.92rem}
.testimonial__photo{aspect-ratio:16/9;border-radius:var(--radius);overflow:hidden}
.testimonial__photo img{width:100%;height:100%;object-fit:cover}
.video{position:relative;aspect-ratio:16/9;border-radius:var(--radius);overflow:hidden;background:#000}
.video video,.video iframe,.video img{position:absolute;inset:0;width:100%;height:100%;border:0;object-fit:cover}
.video__play{position:absolute;inset:0;margin:auto;display:grid;place-items:center;width:76px;height:76px;padding:0 0 0 4px;border:0;border-radius:50%;background:var(--accent);color:var(--accent-text);cursor:pointer;box-shadow:0 10px 30px rgba(0,0,0,.3);transition:transform .2s}
.video--yt:hover .video__play{transform:scale(1.07)}
.video-section .video{box-shadow:0 30px 60px -30px rgba(14,42,85,.5)}

/* ---------- Eventos (inicio) ---------- */
.events-band__grid{display:grid;gap:32px;align-items:center}
.events-band__media{border-radius:var(--radius);overflow:hidden;aspect-ratio:1/1;max-width:560px}
.events-band__media img{width:100%;height:100%;object-fit:cover}
@media (min-width:900px){.events-band__grid{grid-template-columns:1fr 1fr;gap:72px}}

/* ---------- Noticias ---------- */
.news__grid{display:grid;gap:28px}
@media (min-width:700px){.news__grid{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1050px){.news__grid{grid-template-columns:repeat(3,1fr)}}
.news-card{border-radius:var(--radius);background:#fff;border:1px solid rgba(14,42,85,.1);overflow:hidden;transition:border-color .2s}
.news-card[hidden]{display:none}
.news-card:hover{border-color:var(--primary)}
.news-card__link{display:block;height:100%;color:inherit;text-decoration:none}
.news-card__media{aspect-ratio:16/9;background:var(--soft);overflow:hidden}
.news-card__media img{width:100%;height:100%;object-fit:cover}
.news-card__body{padding:20px 22px 24px}
.news-card__body h3{margin-bottom:.4em}
.news-card__body > p:not(.news-card__meta){color:var(--muted);font-size:.95rem}
.news-card__meta{display:flex;flex-wrap:wrap;align-items:center;gap:8px 10px;font-size:.84rem;color:var(--muted);margin-bottom:10px}
.tag{padding:3px 10px;border-radius:99px;background:var(--soft);color:var(--primary-dark);font-weight:700}
.more{display:inline-flex;align-items:center;gap:6px;font-weight:700;color:var(--primary)}

/* ---------- Instagram ---------- */
.insta__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
@media (min-width:900px){.insta__grid{grid-template-columns:repeat(6,1fr);gap:14px}}
.insta__grid a{display:block;aspect-ratio:1/1;border-radius:calc(var(--radius) * .6);overflow:hidden}
.insta__grid img{width:100%;height:100%;object-fit:cover;transition:transform .3s}
.insta__grid a:hover img{transform:scale(1.04)}
.insta__handle{display:inline-flex;align-items:center;gap:8px;font-weight:800;text-decoration:none}

/* ---------- Banda de llamado a la acción ---------- */
.cta-band{padding:clamp(48px,6vw,80px) 0}
.cta-band--dark{background:var(--dark);color:#fff}
.cta-band--accent{background:var(--accent);color:var(--accent-text)}
.cta-band__in{display:flex;flex-direction:column;gap:24px}
.cta-band h2{margin-bottom:.3em}
.cta-band p{margin:0;opacity:.9;max-width:56ch}
.cta-band--accent .btn--accent{background:var(--dark);color:#fff}
@media (min-width:900px){.cta-band__in{flex-direction:row;align-items:center;justify-content:space-between;gap:48px}.cta-band .btn{flex-shrink:0}}

/* ---------- Página de franquicias ---------- */
.fr-hero{position:relative;background:var(--dark);color:#fff}
.fr-hero__bg{position:absolute;inset:0;height:min(100%,640px)}
.fr-hero__bg img{width:100%;height:100%;object-fit:cover}
.fr-hero__bg::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(8,22,46,.55),rgba(8,22,46,.85) 70%,var(--dark))}
.fr-hero__grid{position:relative;display:grid;gap:36px;padding-top:56px;padding-bottom:64px}
.fr-hero__text .lead{color:rgba(255,255,255,.9)}
.fr-hero__more{display:none;align-items:center;gap:6px;color:#fff;font-weight:700;margin-top:18px}
.checks{list-style:none;display:grid;gap:12px;margin:22px 0 0}
.checks li{display:flex;gap:10px;align-items:flex-start;font-weight:600}
.checks svg{flex-shrink:0;margin-top:2px;color:var(--accent)}
.checks--dark{margin-bottom:28px}
.checks--dark svg{color:var(--primary)}
@media (min-width:1000px){
  .fr-hero__bg{height:100%}
  .fr-hero__bg::after{background:linear-gradient(90deg,rgba(8,22,46,.9),rgba(8,22,46,.6) 55%,rgba(8,22,46,.35))}
  .fr-hero__grid{grid-template-columns:1fr 470px;align-items:center;gap:64px;padding-top:80px;padding-bottom:80px}
  .fr-hero__more{display:inline-flex}
}
.form-card{background:#fff;color:var(--text);border-radius:var(--radius);padding:28px 22px;box-shadow:0 30px 60px -30px rgba(8,22,46,.55)}
.form-card h2{font-size:clamp(1.45rem,1.2rem + 1vw,1.9rem);margin-bottom:.3em}
.form-card__sub{color:var(--muted);font-size:.95rem}
@media (min-width:640px){.form-card{padding:34px 34px}}

.profile__grid{display:grid;gap:36px;align-items:center}
.profile__media{border-radius:190px 190px var(--radius) var(--radius);overflow:hidden;aspect-ratio:5/6;max-width:460px;background:var(--soft)}
.profile__media img{width:100%;height:100%;object-fit:cover}
@media (min-width:900px){.profile__grid{grid-template-columns:.9fr 1.1fr;gap:80px}}

.faqs__list{display:grid;gap:12px}
.faq{border-radius:calc(var(--radius) * .7);background:var(--soft)}
.faq summary{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:20px 22px;cursor:pointer;list-style:none;font-weight:800;font-size:1.05rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary svg{flex-shrink:0;color:var(--primary);transition:transform .2s}
.faq[open] summary svg{transform:rotate(180deg)}
.faq__a{padding:0 22px 20px;color:var(--muted)}
.faq__a p:last-child{margin:0}

/* ---------- Formularios ---------- */
.form{display:grid;gap:14px;margin-top:18px}
.field-row{display:grid;gap:14px}
@media (min-width:560px){.field-row{grid-template-columns:1fr 1fr}}
.field label{display:block;font-size:.9rem;font-weight:700;margin-bottom:5px}
.opt{font-weight:400;color:var(--muted)}
.field input,.field select,.field textarea{width:100%;min-height:50px;padding:12px 14px;border:1.5px solid #cdd6e4;border-radius:12px;background:#fff;color:var(--text);font:inherit;font-size:16px}
.field textarea{min-height:90px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--primary);box-shadow:0 0 0 4px color-mix(in srgb,var(--primary) 18%,transparent)}
.field.is-invalid input,.field.is-invalid select,.field.is-invalid textarea{border-color:#c62828}
.check{display:flex;gap:10px;align-items:flex-start;font-size:.85rem;color:var(--muted);line-height:1.45}
.check input{flex-shrink:0;width:20px;height:20px;margin-top:1px;accent-color:var(--primary)}
.form-errors{padding:14px 16px;border-radius:12px;background:#fdecec;color:#8a1c1c;font-size:.92rem}
.form-errors ul{margin:6px 0 0 18px}
.form .btn{margin-top:6px}
.form-split{display:grid;gap:40px;align-items:start}
@media (min-width:960px){.form-split{grid-template-columns:1fr 520px;gap:72px}}
.form-split .form-card{box-shadow:0 20px 50px -30px rgba(14,42,85,.45);border:1px solid rgba(14,42,85,.08)}

/* ---------- Páginas internas ---------- */
.page-hero{position:relative;background:var(--soft);padding:clamp(56px,7vw,96px) 0}
.page-hero .lead{margin-bottom:0}
.page-hero--img{background:var(--dark);color:#fff;min-height:clamp(320px,42vw,480px);display:flex;align-items:flex-end}
.page-hero--img .lead{color:rgba(255,255,255,.9)}
.page-hero__bg{position:absolute;inset:0}
.page-hero__bg img{width:100%;height:100%;object-fit:cover}
.page-hero__bg::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(8,22,46,.8),rgba(8,22,46,.2))}
.page-hero__in{position:relative}
.page-hero h1{max-width:20ch}

.history__row{display:grid;gap:28px;align-items:center}
.history__row + .history__row{margin-top:clamp(48px,7vw,96px)}
.history__media{border-radius:var(--radius);overflow:hidden;aspect-ratio:5/4;background:var(--soft)}
.history__media img{width:100%;height:100%;object-fit:cover}
.history__text p{color:var(--muted)}
@media (min-width:900px){.history__row{grid-template-columns:1fr 1fr;gap:72px}.history__row.is-reverse .history__media{order:2}}
.pillars{background:var(--soft)}
.pillars__grid{display:grid;gap:18px}
.pillar{background:#fff;border-radius:var(--radius);padding:26px 24px;border-top:5px solid var(--accent)}
.pillar p{margin:0;color:var(--muted)}
@media (min-width:640px){.pillars__grid{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1050px){.pillars__grid{grid-template-columns:repeat(4,1fr)}}

.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:28px}
.chip{min-height:40px;padding:8px 18px;border:1.5px solid rgba(14,42,85,.18);border-radius:99px;background:#fff;color:var(--text);font:inherit;font-weight:700;font-size:.92rem;cursor:pointer}
.chip.is-active,.chip:hover{border-color:var(--primary);background:var(--primary);color:#fff}

.city-picker{margin-top:24px;max-width:420px}
.city-picker label{display:block;font-weight:700;margin-bottom:6px}
.city-picker select{width:100%;min-height:54px;padding:12px 16px;border:2px solid var(--primary);border-radius:14px;background:#fff;font:inherit;font-weight:700;color:var(--text)}
.stores__grid{display:grid;gap:20px}
@media (min-width:700px){.stores__grid{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1050px){.stores__grid{grid-template-columns:repeat(3,1fr)}}
.store{border-radius:var(--radius);border:1px solid rgba(14,42,85,.1);overflow:hidden;background:#fff}
.store__media{aspect-ratio:4/3}
.store__media img{width:100%;height:100%;object-fit:cover}
.store__body{padding:22px}
.store__info{list-style:none;display:grid;gap:8px;margin:4px 0 18px;color:var(--muted);font-size:.95rem}
.store__info li{display:flex;gap:8px;align-items:flex-start}
.store__info svg{flex-shrink:0;margin-top:3px;color:var(--primary)}
.stores__empty{text-align:center;max-width:620px;margin:0 auto;padding:24px 0}
.stores__empty .lead{margin:0 auto 24px}

.contact-info .hint{padding:24px;border-radius:var(--radius);background:var(--cream);margin-bottom:28px}
.contact-list{list-style:none;display:grid;gap:16px;font-size:1.05rem}
.contact-list li{display:flex;gap:12px;align-items:center}
.contact-list svg{color:var(--primary)}

.thanks{padding:clamp(72px,10vw,140px) 0;text-align:center;background:var(--soft)}
.thanks__icon{display:inline-grid;place-items:center;width:84px;height:84px;border-radius:50%;background:var(--primary);color:#fff;margin-bottom:24px}
.thanks .lead{margin:0 auto}

.article__head{padding-top:48px}
.article__head .back{display:inline-block;margin-bottom:24px;font-weight:700;text-decoration:none}
.article__cover{margin:32px auto}
.article__cover img{width:100%;border-radius:var(--radius)}
.article__body{padding-bottom:64px}
.article__body .video{margin:28px 0}
.gallery{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:12px;margin:28px 0}
.gallery img{border-radius:calc(var(--radius) * .6);aspect-ratio:4/3;object-fit:cover;width:100%}
.prose{color:var(--text)}
.prose p,.prose li{color:var(--muted)}

/* ---------- Pie de página ---------- */
.footer{background:var(--dark);color:rgba(255,255,255,.82);padding:64px 0 0;font-size:.95rem}
.footer a{color:#fff;text-decoration:none}
.footer a:hover{color:var(--accent)}
.footer h3{color:#fff;font-size:1.05rem;margin-bottom:14px}
.footer__grid{display:grid;gap:40px}
.footer__logo{height:calc(var(--logo-h) * 1.1);width:auto;margin-bottom:16px}
.footer__brand p{max-width:42ch}
.footer ul{list-style:none;display:grid;gap:10px}
.footer__contact li{display:flex;gap:10px;align-items:center}
.socials{display:flex;gap:10px;margin-top:20px}
.socials a{display:grid;place-items:center;width:42px;height:42px;border-radius:50%;background:rgba(255,255,255,.1)}
.footer__bottom{margin-top:48px;padding-top:20px;padding-bottom:24px;border-top:1px solid rgba(255,255,255,.12);font-size:.85rem;color:rgba(255,255,255,.6)}
@media (min-width:900px){.footer__grid{grid-template-columns:1.4fr 1fr 1fr;gap:56px}}

/* ---------- WhatsApp y barra inferior ---------- */
.wa{position:fixed;z-index:60;bottom:20px;right:20px;display:flex;align-items:center;gap:10px;min-height:60px;padding:0 15px;border-radius:99px;background:var(--wa);color:#fff;text-decoration:none;font-weight:800;box-shadow:0 10px 26px rgba(0,0,0,.22)}
.wa:hover{color:#fff;filter:brightness(.95)}
.wa__label{padding-right:6px}
.wa-left .wa{right:auto;left:20px}
.mobile-bar{display:none}
@media (max-width:767px){
  .wa__label{display:none}
  .wa{width:58px;height:58px;padding:0;justify-content:center}
  .has-mobile-bar .mobile-bar{display:block;position:fixed;z-index:55;left:0;right:0;bottom:0;padding:10px 84px 10px 14px;padding-bottom:calc(10px + env(safe-area-inset-bottom));background:var(--bg);box-shadow:0 -6px 24px rgba(14,42,85,.12)}
  .has-mobile-bar.wa-left .mobile-bar{padding:10px 14px 10px 84px}
  .has-mobile-bar .mobile-bar .btn{width:100%}
  .has-mobile-bar .wa{bottom:calc(9px + env(safe-area-inset-bottom))}
  .has-mobile-bar .footer{padding-bottom:76px}
}
@media (max-width:767px){.topbar{font-size:.8rem}}


/* =========================================================================
   Elementos gráficos del manual de marca
   - Lema en la fuente de títulos (Verveine) · franjas de color · retícula de puntos · líneas de contorno
   ========================================================================= */
.slogan{display:block;font-family:var(--font-heading);font-weight:var(--heading-weight);text-transform:var(--heading-transform);letter-spacing:.02em;line-height:1.1;font-size:clamp(1.15rem,1rem + .6vw,1.5rem)}
.slide .slogan{color:var(--accent);margin-bottom:12px}
.footer .slogan{color:var(--accent);margin:4px 0 14px}

/* Franja corta bajo los títulos de sección (manual: barras azul, naranja y amarilla). */
.section-head h2::after{content:"";display:block;width:64px;height:6px;margin-top:16px;background:var(--accent)}
.section-head--center h2::after{margin-left:auto;margin-right:auto}
.steps .section-head h2::after,.pillars .section-head h2::after{background:var(--primary)}
.testimonials .section-head h2::after,.faqs .section-head h2::after{background:var(--yellow)}

/* Retícula de puntos y líneas de contorno */
.dots{position:absolute;width:88px;height:70px;background:radial-gradient(circle,currentColor 2.2px,transparent 2.6px) 0 0/14px 14px;opacity:.9;pointer-events:none}
.contour{position:absolute;inset:0;pointer-events:none;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 600 400' fill='none' stroke='white' stroke-width='1.2'%3E%3Cpath d='M420 -20c-60 70-40 150 40 190s110 130 60 250'/%3E%3Cpath d='M460 -20c-50 60-30 130 40 170s100 140 60 270'/%3E%3Cpath d='M500 -20c-40 50-20 110 40 150s90 150 60 290'/%3E%3Cpath d='M540 -20c-30 40-10 90 40 130'/%3E%3C/svg%3E") right center/auto 100% no-repeat;opacity:.18}
.cta-band,.stats,.fr-hero,.footer{position:relative;overflow:hidden}
.cta-band__in,.stats__grid,.footer__grid,.footer__bottom{position:relative;z-index:1}
.cta-band .dots{left:24px;bottom:22px;color:var(--accent)}
.stats .dots{right:3%;top:50%;transform:translateY(-50%);color:rgba(255,255,255,.55)}
.page-hero{overflow:hidden}
.page-hero .dots{right:6%;bottom:28px;color:var(--primary)}
.page-hero--img .dots{color:var(--accent)}
.footer .dots{right:4%;top:40px;color:rgba(255,255,255,.35)}
@media (max-width:767px){.stats .dots,.page-hero .dots{display:none}}

/* Bloques de color planos del manual: franja naranja bajo el banner */
.stats{background:var(--primary)}
.cta-band--dark{background:var(--dark)}
.cta-band--accent{background:var(--accent);color:var(--accent-text)}
.fr-hero .contour{z-index:1}
.fr-hero__grid{z-index:2}

.header__in{gap:16px}
.header .btn--accent{min-height:46px;padding:10px 20px;font-size:1.06rem}
@media (max-width:767px){.header__logo img{height:calc(var(--logo-h) * .82)}}